Ongage.com zvyšuje doručitelnost e-mailových newsletterů

With Ongage’s just-launched product OngageConnect, however, marketers can take advantage of a concept called “micro-deliverability”, where each message will be sent from the ESP that’s most likely to reach the intended recipient. For example, Ongage says that if a US marketer is sending email to foreign recipients, it will use an ESP in the country where the recipient is based. Or if there are recipients using Gmail, OngageConnect will send those emails with the ESP that has had the best results with Gmail.

Ongage says it can connect to any ESP with an API — it has already integrated with a number of them, including the two I mentioned above, and there are others on the to-do list, including Mailchimp. At the request of its customers, the company will add integration with any additional ESP free of charge (assuming, again, that it has an API).

The product came out of co-founder Ofer Shani’s past work as an email marketer, Ongge says. Shani found that when he started to send emails from different ESPs based on their strengths and weaknesses, he saw a 1.75 percent increase in reported deliverability. That may not seem like much, but it actually reflects a bigger change, since ISPs don’t notify you about every bounce, plus deliverability rates don’t reflect whether the email went into the inbox or the spam/junk mail folder. So that 1.75 percent increase actually led to 50 percent more clickthroughs and 33 percent more revenue, Ongage says.

1.75 percent increase actually led to 50 percent more clickthroughs and 33 percent more revenue, Ongage says.