Brave today rolled out Brave Ads, its digital advertising model, to desktop users in Canada, France, Germany, the U.K., and the U.S. That’s right — the ad-blocking browser is getting ads. Brave users can now earn its cryptocurrency Basic Attention Tokens (BAT) for viewing the browser’s built-in ads. To get the new feature, you’ll have to download Brave version 0.63 for Windows, macOS, or Linux.
Brave blocks ads and cross-site web trackers out-of-the-box. Brave Ads are thus separate from existing web ads — they don’t appear in the same places. In fact, they appear as notifications while you browse the web “at a time that the browser finds appropriate and not disruptive.” If you click to engage with one, Brave opens a full-page ad in a new tab.